Gensler was engaged to design the amusement park, water park, and a portion of the retail center—a total of 1.2 million square feet. Gensler collaborated with numerous specialized consultants to create larger-than-life rides and attractions while integrating Nickelodeon and DreamWorks intellectual property into the space.
American Dream Meadowlands combines a wide variety of programming elements with technically complex architecture to create a seamless visitor journey across multiple retail areas, specialty spaces, new buildings, and themed environments.